Selfridges, and ethical fine jewellery boutique, La Maison Couture launch their Project Earth edit today - and we are delighted to be selected for their first curation.
La Maison Couture will join Selfridges.com to showcase a rotating selection of ethical fine jewellery and sustainable jewellery brands to promote transparency, responsible production and encourage us all to 'buy better.'
We have collaborated with La Maison Couture's Tania McNab in the past, and it's amazing to join Selfridges and LMC as they revolutionise the way we shop by championing positive impact luxury fine and fashion jewellery brands. Their curation includes responsible jewellery designers, creating contemporary pieces, using ethically-sourced or recycled materials and having a positive impact on social and environmental change.
Take a look at the curation here. We think you'll agree that La Maison Couture X Selfridges have put together a great selection of jewels and we are delighted to take part in the Project Earth campaign to encourage us all to re-think the way we shop.